I am an academician at University Malaysia Pahang Al-Sultan Abdullah (UMPSA), specializing in Strategic Management, Organizational Behavior, Human Resource Management, and Managerial Economics.

With extensive academic and professional experience, I currently serve as Dean and have previously held the role of Chief Strategic Officer, where I spearheaded the development of UMPSA's Strategic Plan 2021–2025. Additionally, I have held roles in administrative and human resource departments across various organizations.

My research and consultation projects focus on integrating sustainability, governance, and digitalization into organizational strategies, particularly within the Environmental, Social, and Governance (ESG) framework. At the organizational level, I specialize in sustainable strategic planning and governance practices, organizational development and strategic workforce planning. At the individual level, my expertise includes talent acquisition and retention, organizational behavior, and leadership development.

By bridging academic insights with industry needs, I contribute to impactful research, innovative consultation projects, and thought leadership that support organizational growth and individual professional development in an evolving global landscape.